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With the motto “We want better kitchens!”, Häfele, the international specialist for hardware and fitting systems and electronic access control systems, has established itself as the number 2 in the German kitchen trade. With high-quality products manufactured in-house and an inexhaustible range of hardware and fitting systems that extends far beyond the kitchen, the company gives the kitchen dealer an advantage on the market and the much sought-after possibility of differentiation.
Whereas active competitors operate on the market with a range of about 4,000 to 4,500 items, Häfele can throw 40,000 items into the ring that are available on demand day in, day out. This allows the specialist kitchen dealer to make additional sales and set himself apart from the competition. Kitchen studios and kitchen dealers therefore often have the opportunity to attract orders for other products by coming up with good ideas. The Häfele product range provides a wide range of options for doing this. With Häfele as a partner, the specialist kitchen trade has access to the entire product portfolio. Every customer requirement for optimum functionality can therefore be fulfilled, and more sales can be made. The customer is also given the impression that he has received good advice. This builds up trust, which is the optimum basis for a long-term dealer/customer relationship.
The kitchen trade also benefits from a comprehensive range of services, with which Häfele sets itself apart from the competition in both classical fitting business and also in the kitchen trade. These include outstanding delivery capability, service and advice expertise with hundreds of field service employees and ten sales offices in Germany along, plus the unique Häfele logistics. This means that all orders received before 16:00 leave the dispatch centre in Nagold on the same day – regardless of the scope. Häfele provides its partners with advice brochures, a special catalogue with the entire range of kitchen accessories, planning software and calculation support.
This expertise has made Häfele a reliable partner to the big and important kitchen associations. Häfele is internationally oriented with 37 foreign subsidiaries and many representatives, and has purchasing options all over the world. The hardware specialist is listed with Der Kreis, MHK, GedK-Berlin, KüchenPartner, Küchentreff and the Gienger Kitchen group, and the foreign branches in Switzerland and Austria are also active as partners to the kitchen associations in those countries. Häfele also collaborates with many independent kitchen dealers and studios.