Bachelor of Arts (B.A.), Business Administration – Digital Business Management

Bachelor of Arts (B.A.) – Business Administration, Digital Business Management

Bachelor of Arts (B.A.), Business Administration – Digital Business Management

We are looking for young people who are interested in economic interrelationships and are enthusiastic about tasks around digital transformation. The practical training is combined with the studies.


Training content

We provide comprehensive practical training in the different areas of the company:

  • Purchasing, Data Management
  • Marketing (Category Management, Online Marketing & Cross Media Platforms)
  • Domestic sales (main administration and distributed sales offices)
  • Foreign sales (different export groups)
  • Logistics (distribution centre / central warehouse)
  • Balances and finance (finance and accounting, costing)
  • IT (Business Intelligence, SAP Consulting)
  • eCommerce
  • Business Development
  • Foreign sales subsidiaries

Theoretical content is taught at the Baden-Württemberg Cooperative State University, Stuttgart. The basic lectures include:

  • Business administration and economics
  • Business accounting and financial accounting
  • Personnel and organisation
  • Law
  • Economic Mathematics and Statistics
  • Material and production management
  • Digital economy (business informatics, IT management, communication systems, IT security)
  • Digital transformation (business models, value creation in the context of industry 4.0)
  • Business Analytics
  • Scientific work


Duration of training

The duration of the training is three years. A shorter period is not possible.



General requirements

  • Communicative skills
  • Commitment and initiative
  • Mobility and flexibility
  • Reliability and team spirit
  • Conceptual way of thinking and working
  • Enthusiasm for digital business and value creation processes / digital economy / Internet of Things
  • Interest in business management tasks with consideration of IT aspects

Scholastic performance

  • Good school grades in German, mathematics and English
  • The training can be completed with the following qualifications: vocational college II and SATs or general higher education entrance qualification.


Interested? If so, please send us your application documents (personal letter, CV in tabular format and copies of your last two references). You can apply directly via our online application form or send your application to

Do you have any questions about training and study?

If so, please contact our personnel department:

To the contact form