Ideas for dealers: New Häfele “Functional kitchen equipment 2016” sales manual
Wide range of accessories for the dream kitchen
With the new “Functional kitchen equipment 2016” catalogue, Häfele has made a comprehensive sales manual available to kitchen dealers and kitchen studios with which they can optimally advise their customers on the way to a new kitchen. The catalogue has more than 500 pages with nearly 3,500 items on the subject of kitchens, a huge selection of functional fittings for intelligent interior cabinet equipment and storage space solutions, as well as other state-of-the-art accessories with which any dream kitchen can be realised.
As a full range provider, Häfele provides its partners in the kitchen trade: They have access to the entire furniture fittings world, from basic equipment to the most convenient and sophisticated accessories. And all this from a single source: more than 40,000 items are available from stock. The combination of this wide range of products and focussing on the latest kitchen solutions results in strong growth in the kitchen trade: the sales of the parent company in Germany were extremely good last year. In total, the Häfele Group for hardware and fitting systems and electronic access control systems achieved sales of 1.272 billion Euros (2014: 1.144 billion) in 2015. This represents an increase of 11 % compared to the previous year. The family business based in the Swabian town of Nagold has therefore continued on its path of remarkable growth, to which the 37 subsidiaries abroad have also made a major contribution. The number of employees worldwide increased by 200 to 7,100.
Product information in an attractive ring binder format
Häfele has designed its new catalogue for the kitchen trade in accordance with the motto “From the customer's perspective” and put together suitable items under this premise. Because those who see the world through the customer's perspective are aware of their wishes and needs, and are therefore always one step ahead of the competition. The visually appealing kitchen manual, which was initially designed as a practical ring binder catalogue, therefore provides kitchen sales employees with two benefits: because of the top class product presentation, it is ideally suited for advisory discussions and professional planning, selection and ordering. The catalogue also contains marketing and competition-oriented selling prices, which make it the number one choice for salespersons.
With nearly 3,500 items, the catalogue provides the biggest selection of accessories, fittings and design components on the market. It conveys a comprehensive impression to kitchen customers of how functional and convenient the modern kitchen can be thanks to innovative hardware and fitting systems, and shows ergonomic furnishing solutions and how clever use can be made of storage space. The result is a highly-functional and practical kitchen which looks good at the same time, and leaves nothing to be desired in terms of value.
Product highlights and supplementary product ranges
The catalogue motivates the end customer to furnish his kitchen and install individual equipment, starting with cabinet interior equipment and drawer inserts to decorative fittings and waste bins, not to mention brackets and railing systems. The customer will discover elegant accessories and various extras which give the kitchen the ultimate flair, and noticeably increases convenience. These include Bluetooth sound sets which can installed in the furniture invisibly and provide great sound, even in the kitchen. The main focus of the catalogue is on the massive selection of LED light sets, which provide optimum illumination of the work area or create visual emphasis as mood lighting.
Other product highlights are electric lift systems for wall units, which impress with their outstanding functionality and ease of operation in barrier-free kitchens and upmarket living environments alike. They provide full access to the entire storage space, and are increasing in popularity.