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The Häfele storage space marketing package has met with an overwhelming response from joiners and interior designers within two years. This success story is now being updated with new ideas, new solutions and highly functional hardware technology. The main constituent of the new storage space marketing package is the newly designed " Planning storage space" brochure which is now available. Häfele has drawn on experience from previous years, and not only given the advertising material a new look, but also included many new ideas and products on the subject of storage space.
The basic idea of the storage space initiative: Rooms are becoming an increasingly scarce and expensive commodity – both at home and at work. Intelligent concepts create space and provide organisation, even if little space is available. The focus therefore remains on storage space solutions.
Joiners and cabinet makers know all about storage space, they implement customer requirements and are the perfect contact partner for intelligent furniture solutions. The Häfele "Storage space marketing package" makes it easier for the cabinet maker/joiner to market this expertise and provide their customers with better advice.
The new storage space brochure for advising end customers shows different furnishing situations, for example, and provides stimulus for ideas on how to make use of individual storage space, with a main focus on the following: Storage space basics, applications in the wardrobe, in the cabinet, in the pantry or the utility room, in the bedroom, the office, under sloping ceilings and also in the garage and the workshop. The handy, extremely attractively designed magazine with fold-out pages inspires joiners and their customers alike with outstanding ideas for more life per square metre. In addition to this there are also valuable tips concerning the use of light and sound in furniture.
Links to videos allow you to experience both motion and functionality. The marketing package also contains attractive flyers on the subject. A company logo and an address can be added to these. This successful marketing aid is finished off with a DVD with storage space photographs and videos, ad templates and car/van lettering, displays for the showroom and hardware fitting lists.
Within the framework of its storage space campaign, Häfele is already successfully cooperating with various regional joiner and cabinet maker associations.
Loox, the intelligent Plug and Play system with easily understandable colour coding.