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37-year-old Gregor Riekena, graduate in business administration, has been marketing director at Häfele GmbH & Co KG since October 2011. As part of the reinforcement of the company management at the headquarters in Nagold, Gregor Riekena will take on the role of Chief Marketing Officer from July 1.
The company management in Nagold is the most important decision-making body for the worldwide specialist in hardware and fitting systems and electronic access control systems. It now includes six directors. As well as managing partner Sibylle Thierer (CEO), the management group includes Gerhard Bosch (CFO), Stefan Huber (International Sales), Robert Raith (Product Development and Production), Gregor Riekena (CMO) and Wolfgang Schneider (COO).
The furniture industry division has operated as an independent company (Häfele Engineering) since 2011 under the leadership of Jörg Schmid. In the management group, the division will continue to be represented by Robert Raith. After the expansion of the executive management, the domestic market in Germany will remain under the management of Klaus Schwager for the business areas of joiners/cabinet makers, projects and trade. Sibylle Thierer is responsible for this area in the company management.
Häfele employs more than 7,000 people worldwide, broke through the billion Euro sales barrier three years ago and is still on course for growth. The rate of growth of this family-owned enterprise in recent years and its worldwide objectives have made the management and organizational changes necessary. In this context, the newly created management positions are Operations under the leadership of Wolfgang Schneider (COO) and Marketing under the leadership of Gregor Riekena (CMO). The COO is responsible for supply chain and operational aspects of the trading company; the CMO is responsible for brand management, product and communications.
An international brand and product strategy will ensure that Häfele can act worldwide as a well connected unit with proven competence along the entire value creation chain. To its own advantage and for the benefit of its business partners. Extremely efficiently and all over the world.