Bachelor of Arts (B.A.), business administration – international technical trade

DHBW study at Häfele: business administration – international technical trade

Bachelor of Arts (B.A.), business administration – international technical trade

We are looking for young people who are interested in business connections and wish to know everything about the technical specifics to do with products in industrial B2B. During the course, practical training will be combined with the study work.


Training content

We provide comprehensive practical training in the different areas of the company:

  • Purchasing, Data Management
  • Marketing (Category Management / Brand Communications)
  • Domestic sales (main administration and distributed sales offices)
  • Foreign sales (different export groups)
  • Häfele Engineering subsidiary (product management and international sales)
  • Logistics (distribution centre / central warehouse, including customs duty and transport)
  • Balances and finance (finance and accounting, costing)
  • Foreign sales subsidiaries and domestic production plants

Theoretical content is taught at the Baden-Württemberg Cooperative State University, Mosbach. The basic lectures include:

  • Business economics and political economics (with main focus on international trade)
  • Corporate accounting and financial accounting
  • Personnel and organisation
  • Law
  • Business mathematics and statistics
  • Trade management and marketing
  • Supply Chain Management
  • Materials science
  • Basics of construction and manufacturing procedures
  • International technical sales management
  • Project management
  • Scientific work 


Duration of training

The duration of the course is three years. A shorter period is not possible.



General requirements

  • Communication skills
  • Commitment and initiative
  • Mobility and flexibility
  • Reliability and ability to work in a team
  • Conceptual way of thinking and working
  • Enthusiasm for technical products and the use thereof
  • Interest in international sales tasks 

Scholastic performance

  • Good school grades in German, mathematics and English
  • The training can be completed with the following qualifications: vocational college II and SATs or general higher education entrance qualification.


Interested? If so, please send us your application documents (personal letter, CV in tabular format and copies of your last two references). You can apply directly via our online application form or send your application to

Do you have any questions about training and study?

If so, please contact our personnel department:

To the contact form